I got one of those emails from Facebook introducing Facebook Live. It’s aimed at businesses (I still have LLC here in the UK, but it doesn’t do much. Anyway, they were advertings streamGO – which essentially offering video production services….

Anyway I was reading the stuff/guff online. When up pops an irratating “Live Chat” box that I had close and dismiss before I could carry on reading. Then I read this statement:

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I’m sorry – but I don’t understand why any company would use Facebook Live/streamGo. If you have a marketing effort that has no measurement – and no method to contact interested customers – why would you bother?