October 4



I regard quite rightly that michellelaverick.com is my own personal blog. I’m responsible for all the content here. I subscribe to the ethos of blogging with integrity  That means been honest about both the good and bad about technologies. Only by subscribing to these principles can we hope to make the bloggersphere a place of independently minded and trustworthy views. I personally believe that any content should be based on personal, first hand experience.


About Me:

As you might gather my name is Michelle Laverick, I was born in the area of the UK called “Teesside” and I would describe myself as a “techknowologist”. Sharing my understanding and knowledge of technology with others.

From 2012-14, I worked for VMware as their Senior Cloud Infrastructure Evangelist, in Competitive Marketing Team. In Sept, 2014 I switched the EVO:RAIL team at VMware, with general technical marketing responsibilities. In Dec, 2015 I left VMware to take what I called a “a grown-up gap year”. This allowed me to do some small amount of travelling though physical space, and large amount of travelling in the mind. I also spent time on creative projects including writing and performing. Right now, I’m volunteering for a charity and at two museums in my local area – whilst I work what to next and think about my next gig.

As such the blog represents my views, and should not be seen as being reflective of my companies position. I happen to think independence is a state of mind, so you won’t find me excessively banging the drum for VMware.

Before joining VMware I was an independent for 10 years. I’m a former freelance VMware Certified
Instructor with 17 years of experience in technologies such as Novell (NCT), Windows (MCT), Citrix (VCI) and of course VMware (VCI). Since 2003, I have been involved with the VMware community. I am a VMware forum moderator and member of the London VMware User Group – and until recently I was active on the Steering Committee there. I also attend the independent Virtual Machine User Group that meets regularly in Leeds and elsewhere in the North. I’ve been a vExpert for the last three years first receiving the award in 2009 as recognition for my contributions to the Community. I’ve tried to help found the Irish and Scottish VMware user groups and in 2011 spoke each month at larger regional events organised by the Global VMUG in North America, EMEA and APAC. I’ve published several books on VMware Virtual Infrastructure 3, vSphere4, Site Recovery Manager and View.

I was also the person behind the virtualization website and blog RTFM Education, where I published free guides and utilities for VMware customers. RTFM Education was sold to TechTarget, Inc a media company in Boston, MA. For two years I contributed articles, How Tos and Ebooks for them. After affiliating to TechTarget (2009-2012) I found the time to run a weekly podcast called the Chinwag and the Vendorwag. Intended to carry on Chinwagging whilst I was at VMware. But I kind of ran out of time and ran out of puff for doing it. So that’s been dormant for some time now.

There are number of ways to contact me – I’m on all the major social networks – Facebook, LinkedIn, Google+, Twitter – and you contact me by email as well. I use a logo on my social networks of Elvis Presley. Why? Well because I’m a bit of fan! And in 2011 at VMworld Vegas I was mad enough to dress up as the king of Rock ‘N’ Roll. In fact for a while I toyed with the idea of setting up virtualelvis.com. In the light of more recent changes I thought it would be amusing to use an avatar of Priscilla Presley instead.

I have all my networks linked together – so if I blog a summary appears on my Facebook, Twitter and Google+. So if your subscribing pick the social network you prefer otherwise you may well see duplicate posts. I’m big user of Twitter and the Blog. My twittering is very casual. So I sometimes make silly jokes – other times I’m exchanging opinions with the Twitterati and I use it to announce new blogposts or podcasts.